PRIMARY FUNCTION:
Visual Identity

INSPIRATION:The overarching vision of TEDx is seeing the world through innovative ideas to gain a deeper understanding. Pertaining to this theme, Inside-Out targeted the color red- the original identity color for TEDx- as a color filter to demonstrate two different perspectives of one subject. The aim was to use the color filter technique to help the audience see a complex subject more clearly and coherently from a different angle. In line with the mission of TEDx, this design wanted to let the user see both the inner and outer worlds of a subject in a holistic manner.

We were asked to design an identity for the TEDx event that could interact with the audience about the subject matter and the main theme. Part of the client's brief for the main theme required Inside-Out to have a different outlook and rise above the conventional existing designs: "A new point of view to the aspects of life that seemed to be concealed by the routines of daily life". The challenge was to integrate the context of inner and outer worlds in one poster which was comprehensible and yet aesthetically pleasing.